As part of the release for Live 10, Ableton created a new range of sound packs that capture the musical threads that tie together evolving styles and scenes. Each Pack is a curated selection of instruments, clips and samples that share a common sonic theme.
Working with Ableton’s brand design and sound teams, we created a series of abstract, still-life images to represent each of the collections. Essentially this was an exercise in visualising sound, a challenging concept but exactly the level of attention and effort that separates Ableton from their competitors.
Build and Drop is loaded with ecstatic leads, enveloping bass, slamming drums and a range of rises, sirens and sounds effects. The curated sounds and presets inside are a creative toolbox for creating the irresistible anticipation and release this music uses to keep the party going.
Glitch and Wash explores the contrast of organic texture and precise rhythms. This Pack combines precision slices, jagged electronic noise and microscopic snippets of sound with warm ambient pads, textures and soundscapes – ready-to-mix sounds designed for heavy tweaking.
Punch and Tilt is a dancefloor-ready collection of sounds focused on machine rhythms, weighty bass and dark, hypnotising melodies, textures and noises – a rough sonic aesthetic that started with a small group of underground producers and has grown into a worldwide scene.
Skitter and Step inhabits the space where growling basses, rinsing pads and jarring melodies collide with jagged, broken percussion. The cavernous spaces, dubby basses and tight drums are ready for production but were designed for deep sound manipulation.
Drive and Glow combines swirling synth textures, overdriven guitars and basses and pounding drums. Carefully curated by Ableton to be mix-ready out of the box, this Pack is perfect for creating tracks that radiate with saturated, indie vibes.
Ableton’s homage to the style that made sampling an art form and put a new kind of groove on the musical map. Chop and Swing comes loaded with curated recordings and professional presets perfect for cutting up and re-combining into fresh new tracks.
Ableton also created a new range of sound packs in collaboration with artists and sound designers. Live 10 Suite comes with four new in-depth instrument packs and required artwork to reflect the quality of what was included. The aim for the artwork was to not reinvent or overcomplicate things—simply to make the the instruments used to create the sounds take the stage.
Electric Keyboards is a new Pack featuring three legendary multisampled instruments: two electro-mechanical pianos and one tonewheel organ. Special attention was given to making this Pack sound as true-to-life and organic as possible. The result is characterful electric keys for any genre.
Synth Essentials expands the Core Library with fresh presets for Ableton’s synths and samplers. Painstakingly created by top artists and sound designers, Synth Essentials makes it easy to find the sounds you need with no interruption to your creative flow.
Drum Essentials is a collection of handpicked sounds selected to cover a wide range of styles. A flexible, highly-refined Pack to form the rhythmic foundation of any production.
Drum Booth contains carefully curated samples of acoustic kits recorded in a tight, dry room. Perfect on their own or as reinforcement for electronic drums, Drum Booth also offers a selection of unique experimental recordings not heard in standard acoustic libraries.